Sam McKinniss,  Aurora Borealis (Study) , 2017, detail

Sam McKinniss, Aurora Borealis (Study), 2017, detail


The Orange Advisory is a Minneapolis-based art consultancy specializing in contemporary art advising and collection management, with a concentration on emerging and mid-career artists. Prior to establishing The Orange Advisory in 2015, I cultivated access to the art market through positions held at contemporary art museums for nearly fifteen years in Chicago (Museum of Contemporary Art, Chicago), Los Angeles (Hammer Museum), San Diego (Museum of Contemporary Art San Diego) and Minneapolis (Walker Art Center). Extensive experience with collectors, galleries, special projects and benefit auctions have informed a practical approach to art consulting; an approach reinforced by my Master’s degree in art history and university-level art history instruction. My professional and academic credentials are complemented by a passion for art that has driven me to seek meaningful engagement with visual culture for more than twenty-five years; a passion I share with artists, gallerists and collectors. In the spirit of shared experience, I established The Orange Advisory to provide a collaborative approach to collecting that educates and inspires clients as they navigate the complex landscape of collecting art.


In working with both new and established collectors, my guiding philosophy is to put the client’s goals first, whether those goals are to acquire works consistent with personal taste, works that are innovative in form and content or works that promise future value. Collecting is a deeply personal pursuit and I strive to provide access to the artists and galleries that are most relevant to my clients and to broaden their enthusiasm, confidence and fluency as collectors. This concierge-style approach to consulting also extends to institutions and companies seeking to build new collections and expand current holdings.


I provide a full complement of services for my clients, negotiating pricing, preparing artist dossiers, arranging studio visits and private collection viewings, coordinating gallery tours, procuring VIP passes for art fairs, building travel itineraries and assisting with collection installation and management. The Orange Advisory is particularly well suited to new collectors, providing the resources and unbiased advice they need to develop a personal aesthetic and collecting strategy. In appreciation of adventurous collectors who embrace the opportunity to support emerging artists, I’m committed to introducing my clients to today’s compelling artists and to assisting my clients as they participate in the global contemporary art market.